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WHY YOU SHOULD MEASURE WHAT YOU DO?
You are dealing with a diverse public and workforce: multiple generations, cultures, languages and expectations. Excellent service is the benchmark today; getting that service out of your team on a regular basis is the goal. Identifying where you are succeeding and where there are opportunities for improvement is the big first step to raising your operating standards. Given the increasing competition for the customers' dollar, the stakes have never been higher. And you'd better believe that your competitors already have their own customer journey maps.
More than ever It is no longer just a matter of ticking off ten questions; to accurately measure how a business is serving its customers; these audits will have you measuring what really matters. Your Mystery Shoppers will be primed with questions designed to provide exactly the feedback you are looking for,.
Training your team to provide the WOW experience is what creates the connection and then conducting Mystery Shopping to ensure the front-line team are putting the training into practice every day with every interaction and the management team are cohesive and working toward the common goals is the key to business success and growth.