A comprehensive Gym / Studio Mystery Shopping Audit reviewing the customer journey from initial phone enquiry, site inspection, membership sales and follow up.

Report consists of both objective and subjective questions to provide you real time data.

This audit consists of over sixty (60) questions covering the below aspects of the customer journey:

  • Phone enquiry
  • Membership consultation initial phone discussion
  • Environment - cleanliness, branding
  • Arrival - acknowledgement
  • Staff appearance
  • Membership in person consultation - information
  • Premises Image and Presentation
  • Staff professionalism
  • Farewell
  • Overall experience
  • Recommendation and Referral